Companies /Consumer Cyclical

Nike Inc - Class B

NYSE: NKE Footwear & Accessories
$34.41
▲ $0.45 (+1.33%) today
Markets open · 12:43pm ET

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Fundamentals

Market Cap
$50.4B
P/E Ratio
16.2
Dividend Yield
4.84%
Profit Margin
6.7%
Revenue (TTM)
$45.9B
EPS (TTM)
$2.10
52-Week Range
$32 – $68
Street Target
$39.99

About Nike

Nike Inc is a global leader in athletic footwear, apparel, and equipment, known for its iconic 'Swoosh' logo and innovative products. The company offers a wide range of sports and casual wear, including the popular Jumpman and Converse lines. Beyond shoes and clothing, Nike also produces sports equipment and accessories, such as bags, balls, and eyewear. With a strong presence in both physical stores and digital platforms, Nike caters to a diverse audience, from professional athletes to casual consumers, emphasizing performance and style.

Latest Activity

Mad Money w/ Jim Cramer 10/2/26

  • 29,000 September jobs eased rate-hike fears; G7 releasing 100 million barrels capped oil's rally
  • PepsiCo called uninvestable into Thursday earnings: down 12% this year while Coca-Cola is up 22.5%
  • Nvidia compute scarcity framed as the real money-maker behind data center and Starlink demand
  • Caller verdicts on Applied Materials, Simon Property Group, Goldman Sachs and Duke Energy at a 3.8% yield

A 4.7% PepsiCo yield loses to the 10-year, so any bounce off Thursday's earnings report is just a trade. Cramer stays long AI compute while telling snack and beer holders the consumer shift is structural.

Reddit's most-discussed stocks · Oct 2
  1. 1GOOGLsplit566 comments · 1.4K upvotes
  2. 2SPYbullish522 comments · 1.2K upvotes
  3. 3NKEbearish578 comments · 610 upvotes
  4. 4NVDAbearish265 comments · 509 upvotes
  5. 5MSFTbearish256 comments · 472 upvotes

SPYheating up fast

MSFTsouring fast

Nike drew the most comments of anyone today and the mood there is bearish after its job cuts and weak sales outlook, while Alphabet's 566 comments show traders split on its EU fine. Retail is leaning bullish on the broad market and turning cold on Microsoft.

Source: Reddit
Reddit Pulser/wallstreetbets
Nike a $20 stock soon ?

Remember the guy who made post saying it would never go below $40. LMAO

China sales down 26% turned a 13-year-low valuation into the only bull case left, and this thread is picking it apart. With guidance for a high-single-digit revenue decline in FY2027 and restructuring savings not landing until FY2031, the cheap price reflects the trajectory.

Cramer's read on Nike's first-quarter results lands on the one line that decides whether the turnaround is real: cleaner inventory means less discounting and better margins ahead.

I will say this: Nike inventories are down!
  • Replies31
  • Reposts1
  • Likes68
Reddit's most-discussed stocks · Oct 1
  1. 1MUbullish1.1K comments · 2.6K upvotes
  2. 2NVDAsplit273 comments · 976 upvotes
  3. 3NKEbearish463 comments · 451 upvotes
  4. 4GOOGLsplit254 comments · 884 upvotes
  5. 5MSFTsplit222 comments · 645 upvotes

TLTheating up

METAsouring fast

Micron's memory story has Reddit's traders piled in, drawing more comments than the next four names combined and firmly bullish. Nike is the crowd's punching bag, while the long Treasury bond fund is heating up and Meta chatter is souring fast.

Source: Reddit
Reddit Pulser/wallstreetbets
Nike earnings are tomorrow and nobody seems to give a …💀

Charging $200 for a sweat suit they get made in a Chinese sweat shop for $5 is why brother

Apathy ahead of an earnings report is its own signal: 524 comments, and the top-voted takes focus on pricing power and stale product rather than the numbers. If the brand story is the problem, a margin beat buys only a day without a re-rating.

Mad Money w/ Jim Cramer 9/30/26

  • Cramer calls housing frozen: the 30-year national average at 7.34% versus 3% five years ago
  • Lennar down 20% and KB Home down 17% year to date; Toll Brothers holds up on 25% cash buyers
  • Whirlpool suspended its dividend; Home Depot and Lowe's both hit 52-week lows
  • IPO and M&A pipelines stalled too, with Oura shelving a $2.2 billion offering

Mortgage rates at multi-decade affordability lows are draining builders, appliance makers and the home-improvement aisles at once, so holders are really running a single trade. Cramer says the group does not recover until the war ends, oil retreats and rate hikes come off the table.

Cramer ties the guidance cut at Dick's Sporting Goods to soft demand for legacy sneaker franchises, a read-through that lands on Nike and the rest of athletic retail.

Dick's gives us a nasty cut and worried about legacy shoes
  • Replies51
  • Reposts5
  • Likes164

NKE Coverage

9:49am ET
Investing

Nike Will Never Recover

Nike's stock has collapsed, its China business is crumbling, and local rivals are tightening their grip on the world's biggest market. The real question is whether any turnaround plan can save a…

Douglas A. McIntyre